SEO stands for Search Engine Optimization. Of course there’s only one search engine that we’d be worried about and that’s Google. If your site does not show up in Google it is like that site does not exist so there’s certain things we must do to make sure that Google sees what we want it to see.
The first thing you might want to consider is the domain or URL. Choose something descriptive. If your looking for cars go to Cars.com. Looking for toys go to Toys.com. It will help in search results and it will help people to remember your site.
The second thing consider is your page title. Make sure it says something about the site. Example: New Cars, Used Cars, Car Reviews. Car Fianance Advice – Cars.com. I site title should be 70 characters or less.
The site tagline should describing the site in 156 characters or less, including spaces.
The SERP is some text you only see when you do a search and you see the title of the page and a brief description of the page. See Using Excerts.
Here are some other things you can do to improve SEO…